My name is Dr Zuleyka Zevallos, Research and Social Media Consultant with Social Science Insights. I’m an Australian researcher of Latin background and I hold a PhD in Sociology. You can view my online CV as a presentation below by clicking on the centre icon. If you’d like to view the presentation full screen, click on the bottom right hand icon once the presentation loads. You can click within the presentation to zoom in on details. If you prefer to read my bio as text, then read on further down.
I began my career in 2001 teaching sociology and working as a research assistant at Swinburne University in Melbourne, Australia. Throughout this time, I was also writing my dissertation. Over the years, I taught courses on introductory sociology, ethnicity, families, gender and technology. I completed my PhD by the end of 2004.
I then worked as a lecturer, convenor and researcher at Swinburne University as well as at Monash University. After one year, I left to pursue other opportunities beyond academia.
In 2006 I moved from Melbourne to Adelaide, where I began working as an applied sociologist within the Australian Public Service. I worked within an interdisciplinary team of scientists from both the social and natural sciences. Our team specialised in social modelling and developing analysis tools for government clients.
As well as contributing to this work, I was a Science Team Leader leading two large projects; one was dedicated to the analysis of media information campaigns, and the other explored intercultural communication. I also conducted research on a broad range of topics, addressing issues such as political violence, the social inclusion of minority groups, leadership and behaviour, and website analysis.
I left almost six years later to return to Melbourne. In 2012, I worked as the Senior Analyst for an environmental health and safety investigation. I led a team of 23 analysts evaluating thousands of reports and hundreds of interviews, reviewing the practices and managerial procedures regarding hazardous chemicals. In the same year, I also worked as an independent researcher and I focused on social media.
I recently established Social Science Insights to support clients who want to improve their services and their communities through social research. I write about how social science can help businesses, community development and social policy on the Social Science Insights blog.
I have been blogging and writing on social media since 2009. My main research blog is The Other Sociologist, where I discuss international issues of social difference (including race, gender and sexuality), social media, global news, and public sociology.
I am a member of the International Sociological Association as well as The Australian Sociological Association (TASA). In 2007, I founded the Applied Sociology Thematic Group - this is a research group within TASA serving researchers working outside universities.
In 2009, established Sociology at Work (S@W). S@W is an international network of applied sociology practitioners, activists and students. We have a current membership of almost 5,000 people across our website and social media platforms on Facebook and Twitter. I maintain our blog, website and social pages. I am also one of the Founding Editors of Working Notes, S@W’s free online journal.
I have been an Adjunct Research Fellow with the Swinburne Institute for Social Research since 2005, as part of its Democracy and Justice Flagship. (This means that I am not employed by SISR, but I occasionally publish under this affiliation.)
I am also one of the curators for the Science on Google+ Database, a community with a growing membership of almost 40,000 people from around the world. I moderate the Anthropology/Sociology Community section.
My Research Interests
- Communities: social identities, ethnicity, gender, sexuality, religion, class, nationality, youth sub-cultures
- Culture: migrants, race, multiculturalism, discrimination, social cohesion, socio-economic mobility of minorities, resettlement experiences of refugees, Islam in non-Muslim majority nations
- Media analysis: target audiences, comparative media literacy, website analysis, traditional and new media consumption in developing societies, social marketing, advertising
- Social Media: blogging communities, social influence patterns on Twitter, social networks and privacy on Facebook, public science on Google+, visual education via Tumblr, Pinterest and YouTube
- Political issues: civic engagement, politically-motivated violence, national security, counter-terrorism, counter-insurgency, human terrain analysis, social movements,
- Education and training: intercultural communication, community development
- Business: Small business online practices, digital entrepreneurship, women Executives, social science in management training and development
- Social theory: social constructionism, ethnomethodology, feminism, postcolonialism
- Qualitative methods: in-depth interviewing, behavioural analysis, cultural assessments, ethnography, data management and ontology development
- Quantitative methods: I am passionate about making meaningful interpretation of Census data and social surveys. In my former work, I provided social science input to interdisciplinary social modelling.
In my Other Life, I am…
- An avid fashionista, especially of vintage and retro threads;
- Movie Aficionado, especially indie and international films but especially horror films;
- Book Worm;
- Fan of All Things Dancing;
- Art Fanatic;
- Pop culture tragic and connoisseur of 0ut-dated cultural references.
- Occasional Children’s Clown.
Peruse some of my other personal interests on my Tumblr, Zee Zee’s Corner.
As a labour of love, I manage a Tumblr blog, Antipodeans, showcasing Australian art.
Connect with me
If you’d like to reach me via email, fill out the form on my Contact Me page. Otherwise you can find me on:
To read more about the purpose of my website and a super riveting disclaimer, click here.